Business Advice from Mark Paskell

Posted by Pete Caputa on Jul 22, 2008 11:14:00 PM

Business advice from design build remodeler coach, Mark Paskell:

  1. What is your unique selling proposition? The Contractor Coaching Partnership coaches and mentors residential contractors, using litmus tested, proven, best practices specific to the residential construction industry, and combines them with a powerful self improvement program.
  2. When & why did you start your current business? When? I started my business in February of 2008. Why? To have my own business and go after my dreams.
  3. What was the smartest business decision you've made in your current business? To build my business through referrals and personal introductions.
  4. What do you like most about internet marketing? I like the fact that you can reach many economically.
  5. If you had one piece of internet marketing advice for another business owner, what would it be? Do not waste your money on unproven website and IT services or people.
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Topics: small business advice, business advice, internet marketing advice, internet marketing

Inbound Marketing Advice from Betsy Davison

Posted by Pete Caputa on Jul 21, 2008 12:23:00 PM

Mike Volpe interviewed my HubSpot Client, Betsy Davison, Founder of ArtID, the artist marketing community website:
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Topics: small business advice, business advice, internet marketing advice

Business Advice from Darcy Cook

Posted by Pete Caputa on Jul 9, 2008 8:17:00 PM

Business advice from CPR recertification expert, Darcy Cook:

  1. What was the smartest business decision you've made in your current business? We purchased a subscription to salesforce.com and transferred all of our client information into a client and sales management system.
  2. What person has had the most impact on the success of your business? My brother, Joe. He is the behind the scenes, "make it all happen", unsung hero of my company. I don't make a decision on growth unless I have his support. I create it and he makes it happen. He allows me to manage the business while he works hard to operate the business.
  3. If you had one piece of internet marketing advice for another business owner, what would it be? Do it right the first time. Moving toward the "latest and greatest" technology is inevitable. So, spend the time and research all of the options out there. Learn about how to maximize your website, SEO, Blog, Social Media, Video, webinars, etc..... Find someone who is already doing and using all of the tools, buy them a cup of coffee and listen.

If you're in central MA, I recommend you beg Darcy [or Joe] to buy her lunch (not just coffee) and ask her to tell you how they've become Central MA's latest internet marketing success story.

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Topics: small business advice, business advice, internet marketing advice, internet marketing

Internet Marketing Advice from Gabe Amey

Posted by Pete Caputa on Jul 7, 2008 8:13:00 PM

Small business internet marketing advice from Gabe Amey:

  1. What's your unique selling proposition?: HawaiiVALoans.com is an informational website provided by VA approved lender, HomeLoan Financial. Our main goals are to provide Veterans the facts about the VA Guaranteed Home Loan Program so that they are aware of this great benefit. As a lender who specializes in VA Loans, HomeLoan Financial has the people, tools and resources to streamline the home buying process and help Hawaii's military personnel and Veterans enjoy the benefits of Homeownership.
  2. When & why did you start your current business?: HawaiiVALoans.com was Launched in December 2007. Through my years in the mortgage industry it was apparent that VA eligible home buyers were not properly informed about their benefits and many of these home buyers chose to acquire mortgage financing through subprime sources that had high interest rates that were not locked in - rather than doing a VA loan. I knew I had to educate these buyers to help them understand that utilizing their VA loan benefits would provide a better long-term financial situation for them instead of doing a subprime or Alt-A mortgage.
  3. What was the smartest business decision you've made in your current business?: Building the website HawaiiVALoans.com.
  4. What person has had the most impact on the success of your business?: Frank Schilling - Domain Investor (http://www.SevenMile.com).
  5. What do you like most about internet marketing?: Internet Marketing is still in it's infancy. First participants in this marketing channel have an advantage over their competition for the specific keywords they are targeting. Also, internet marketing is easier to measure and track than traditional marketing methods.
  6. If you had one piece of internet marketing advice for another business owner, what would it be?: There are many levels of internet marketing, and the methodology behind internet marketing is always evolving and changing. You constantly need to be reading, learning and testing new strategies to stay current with the most effective methods of internet marketing - or you will be left behind. "If you are not growing, you're dying".
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Topics: small business advice, business advice, internet marketing advice

Internet Marketing Advice from Daniel Elliot

Posted by Pete Caputa on Jul 7, 2008 5:43:00 PM

Business advice from Daniel Elliott:

  1. What's your unique selling proposition? As is evident in our Big Canoe real estate blog, we love the community where we sell real estate. We have intimate knowledge of the community and our passion shows through in our blogging and the way we serve our real estate clients.
  2. When & why did you start your current business? We started IBA Mountain Homes in August 2005. Selling real estate in the North Georgia mountains, and more specifically Big Canoe, is a great way to make a living. We have no commute and get to enjoy the natural beauty of the Appalachian mountains.
  3. What was the smartest business decision you've made in your current business? Using the internet to advertise. Originally, our internet advertising campaign was completely PPC driven. Since we've started blogging, our natural rankings have soared, and we no longer have to rely on PPC.
  4. What person has had the most impact on the success of your business? My wife Karin. How could there possibly be any other correct answer? :)
  5. What do you like most about internet marketing? I think the best part of internet marketing is the freedom to engage our blog visitors in a friendly and conversational way. Writing about our mountain community here in Big Canoe isn't a sales pitch to buy real estate. It's an honest testimonial to what a great community Big Canoe is.
  6. If you had one piece of internet marketing advice for another business owner, what would it be?  We started our real estate blog in December of 2007 for our Big Canoe homes for sale site. We wrote blog after blog, and we often wondered if anyone was reading a single word. Nobody ever commented on our blogs which was discouraging. Nobody ever contacted us regarding our blog. Sometimes, I felt a little like the village idiot of North Georgia talking to myself and writing notes that nobody would ever read. Then things started to change. Even if nobody was reading, we were creating a larger footprint / presence on the web. In late February, the New York Times contacted us to be included in a tiny article in their travel section. They would not have found us if it wasn't for our blog. This resulted in several leads for us. In April, we started to have the occasional visitor leave a comment. In May and June, the comments increased more, and ALL the leads we have received in the past 2 months have resulted from our blog articles. We also have found that often our leads come from blog articles that aren't specifically discussing real estate. These people felt they made a connection with us for another reason. Recently, we had our community paper contact us (and link back!) about a local event we had blogged about. So while some people may think I am still the village idiot, at least I know that they are reading what I write. :) Simply put, my advice is to be persistent and try not to get discouraged. Blogging will produce quality leads.
For the record, based on my interaction with Daniel in the HubSpot client only forums, Daniel is certainly not a village idiot. I'd consider him a very clued-in internet marketer and I'm sure he's equally sharp when it comes to real estate.
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Topics: business advice, internet marketing advice

Business Advice from Kara Brook

Posted by Pete Caputa on Jul 7, 2008 10:37:00 AM

Business advice from internet marketing expert, Kara Brook:

  1. When & why did you start your business? I started my business to get through college (I was self supportive from a very young age), on the day that I graduated I figured that not all 12 clients would fire me on the same day. I stuck with it for the last 20 or so years, reinventing it every five years or so out of necessity to keep up with the times.
  2. What was the smartest decision you made in your current business? Focusing and specializing purely on the web, rather than trying to do everything (print, broadcast, etc.)
  3. If you had one piece of internet marketing advice to give to another business owner, what would it be? Start your web projects with a keyword strategy. Don't go right to design without first considering how people will find you using your most important keywords.
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Topics: small business advice, business advice, internet marketing advice, internet marketing

Business Advice from Dave Lima

Posted by Pete Caputa on Jul 3, 2008 9:18:00 AM

Business advice from MA bankruptcy attorney, Dave Lima:
  1. When & why did you start your current business? I worked as in-house counsel for a real estate developer in Concord, MA. He did projects in New Mexico, Florida, the United States Virgin Islands and Martha's Vineyard. In addition to doing his legal work I acted as his office manager. In 1992 he told me he planned to retire in 2 years and I should plan for that. I decided to open my own practice with a law school room mate. He did workers comp and personal injury. I did real estate, bankruptcy, and family law.
  2. What was the smartest business decision you've made in your current business? Using the Hubspot marketing software. It's already produced 3 new bankruptcy clients and 1 divorce client since May. Much more than the yellow pages EVER did.
  3. If you had one piece of internet marketing advice for another business owner, what would it be? Put the time in and follow a plan. Create the content. Then optimize for key words. Then build links. Most importantly blog, blog, blog!
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Topics: small business advice, business advice, internet marketing advice, internet marketing

Business Advice from Dr. Edwark Kwak

Posted by Pete Caputa on Jul 3, 2008 9:17:00 AM

Business advice from Dr. Edward Kwak:

  1. What is your unique selling proposition? Our business is one of the few practices that specializes in Asian Cosmetic Facial Surgery.
  2. What was the smartest business decision you've made in your current business? First and foremost was incorporating an effective and targeted internet marketing strategy.
  3. What do you like most about internet marketing? What I find most rewarding is the immediate and direct changes you can make on your business plans. If done right, the impact can be significant and immediate.
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Topics: small business advice, business advice, internet marketing advice, internet marketing

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