--- title: Online Lead Generation Blog | find keywords description: find keywords | A blog about how to generate leads using online marketing and online business networking. --- [Members](https://www.collaborativegrowthnetwork.com/members-0/) | [Contact](https://www.collaborativegrowthnetwork.com/contact-us/) | [Blog](https://www.collaborativegrowthnetwork.com/blog/) [![](https://www.collaborativegrowthnetwork.com/hs-fs/images/logo1.png)](https://www.collaborativegrowthnetwork.com/) ## [The Best Search Engine Marketing Program Available 2008](https://www.collaborativegrowthnetwork.com/blog/bid/6027/The-Best-Search-Engine-Marketing-Program-Available-2008) Posted by [Pete Caputa](https://www.collaborativegrowthnetwork.com/blog/author/pete-caputa) on Jul 31, 2008 9:27:00 AM - [Tweet](https://twitter.com/share) Chris Johnson is a colleauge of mine at HubSpot. Here's a rough transcript of a recent call: **CJ**: Hello Mr. X. You recently did a search at Google for "[The Best Search Engine Marketing Program Available 2008](https://www.hubspot.com/)". It looks like you found us. Are you trying to optimize something? **Prospect**: blah blah blah. Two things that made this blogworthy, atleast in my opinion. 1. [That's Long Tail](http://en.wikipedia.org/wiki/The_Long_Tail). We certainly didn't set out to rank for that "search phrase". It happened, though. I'd imagine that noone will ever type that phrase again. But, when we add up all of the 1 time relevant phrases that people type, it starts to add up to a lot of visitors and leads. ** ** 2. **Google Delivers "the Best". **It's interesting how people ask Google, a computer that crunches our links to determine quality, for the "best" solutions. During Mark Roberge's presentation on SEO yesterday at the WBJ Sales Summit ([his slides](http://www.wbjournal.com/lib/showpage.php?uuid=0001-4298f032-4890c31d-2de9-f16bf384)), he used the example of searching for "best plumber". [Sam Wildt](http://www.palomarprinting.com/) raised his hand and made the point that the person that ranks at the top isn't necessarily the "best". Mark agreed and explained that Google makes their best estimation. The crazy apart about it... is that many people start their search with "best" in front of their search term. They must believe that Google brings back "the best" or atleast some approximation of it that helps them start their buying process. [Read More](https://www.collaborativegrowthnetwork.com/blog/bid/6027/The-Best-Search-Engine-Marketing-Program-Available-2008) 13 Comments [Click here to read/write comments](https://www.collaborativegrowthnetwork.com/blog/bid/6027/The-Best-Search-Engine-Marketing-Program-Available-2008#comments-listing) Topics: [find keywords](https://www.collaborativegrowthnetwork.com/blog/topic/find-keywords), [SEO](https://www.collaborativegrowthnetwork.com/blog/topic/seo), [search engine optimization](https://www.collaborativegrowthnetwork.com/blog/topic/search-engine-optimization) [All posts](https://www.collaborativegrowthnetwork.com/blog/all) ### Follow Co-Grow ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [SEO (25)](https://www.collaborativegrowthnetwork.com/blog/topic/seo) - [inbound marketing (25)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing) - [sales (24)](https://www.collaborativegrowthnetwork.com/blog/topic/sales) - [internet marketing (19)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) - [blogging for business (17)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-for-business) - [search engine optimization (16)](https://www.collaborativegrowthnetwork.com/blog/topic/search-engine-optimization) - [business blogging (13)](https://www.collaborativegrowthnetwork.com/blog/topic/business-blogging) - [blogging (12)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging) - [inbound networking (12)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-networking) - [Top Line Results (11)](https://www.collaborativegrowthnetwork.com/blog/topic/top-line-results) - [content marketing (11)](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing) - [business advice (10)](https://www.collaborativegrowthnetwork.com/blog/topic/business-advice) - [linkedin (10)](https://www.collaborativegrowthnetwork.com/blog/topic/linkedin) - [small business advice (10)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-advice) - [lead generation (9)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-generation) - [internet marketing advice (8)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-advice) - [kuno creative (8)](https://www.collaborativegrowthnetwork.com/blog/topic/kuno-creative) - [link building (8)](https://www.collaborativegrowthnetwork.com/blog/topic/link-building) - [social media (8)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media) - [how to generate leads (7)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-generate-leads) - [inbound marketing agency (7)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing-agency) - [stream creative (7)](https://www.collaborativegrowthnetwork.com/blog/topic/stream-creative) - [web design (7)](https://www.collaborativegrowthnetwork.com/blog/topic/web-design) - [HubSpot (6)](https://www.collaborativegrowthnetwork.com/blog/topic/hubspot) - [content creation (6)](https://www.collaborativegrowthnetwork.com/blog/topic/content-creation) - [marketing analytics (6)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-analytics) - [social media marketing (6)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-marketing) - [industrial marketing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/industrial-marketing) - [keyword research (5)](https://www.collaborativegrowthnetwork.com/blog/topic/keyword-research) - [marketing for manufacturing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-for-manufacturing) - [small business marketing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-marketing) - [PR 20/20 (4)](https://www.collaborativegrowthnetwork.com/blog/topic/pr-2020) - [b2b lead generation (4)](https://www.collaborativegrowthnetwork.com/blog/topic/b2b-lead-generation) - [how to start a blog (4)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-start-a-blog) - [landing pages (4)](https://www.collaborativegrowthnetwork.com/blog/topic/landing-pages) - [marketing planning (4)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-planning) - [marketing strategy (4)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-strategy) - [measurable marketing (4)](https://www.collaborativegrowthnetwork.com/blog/topic/measurable-marketing) - [online networking (4)](https://www.collaborativegrowthnetwork.com/blog/topic/online-networking) - [social networking (4)](https://www.collaborativegrowthnetwork.com/blog/topic/social-networking) - [trade shows (4)](https://www.collaborativegrowthnetwork.com/blog/topic/trade-shows) - [blog coach (3)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-coach) - [business networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/business-networking) - [business ownership (3)](https://www.collaborativegrowthnetwork.com/blog/topic/business-ownership) - [email marketing (3)](https://www.collaborativegrowthnetwork.com/blog/topic/email-marketing) - [internet marketing strategy (3)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-strategy) - [john mctigue (3)](https://www.collaborativegrowthnetwork.com/blog/topic/john-mctigue) - [keyword discovery (3)](https://www.collaborativegrowthnetwork.com/blog/topic/keyword-discovery) - [lead follow up (3)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-follow-up) - [networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/networking) - [online business networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/online-business-networking) - [ryan malone (3)](https://www.collaborativegrowthnetwork.com/blog/topic/ryan-malone) - [sales lead generation (3)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-lead-generation) - [small business internet marketing (3)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-internet-marketing) - [smartbug media (3)](https://www.collaborativegrowthnetwork.com/blog/topic/smartbug-media) - [Mobile Websites (2)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-websites) - [about pc4media (2)](https://www.collaborativegrowthnetwork.com/blog/topic/about-pc4media) - [b2b marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/b2b-marketing) - [blitztime (2)](https://www.collaborativegrowthnetwork.com/blog/topic/blitztime) - [brianne carlon (2)](https://www.collaborativegrowthnetwork.com/blog/topic/brianne-carlon) - [business to business lead generation (2)](https://www.collaborativegrowthnetwork.com/blog/topic/business-to-business-lead-generation) - [buyer persona (2)](https://www.collaborativegrowthnetwork.com/blog/topic/buyer-persona) - [dan stasiewski (2)](https://www.collaborativegrowthnetwork.com/blog/topic/dan-stasiewski) - [direct mail (2)](https://www.collaborativegrowthnetwork.com/blog/topic/direct-mail) - [event (2)](https://www.collaborativegrowthnetwork.com/blog/topic/event) - [how-to (2)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to) - [iPad (2)](https://www.collaborativegrowthnetwork.com/blog/topic/ipad) - [inbound sales (2)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-sales) - [international inbound marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/international-inbound-marketing) - [internet marketing coach (2)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-coach) - [lead nurturing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-nurturing) - [marketing assessment (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-assessment) - [marketing funnel (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-funnel) - [marketing talent (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-talent) - [next level executives (2)](https://www.collaborativegrowthnetwork.com/blog/topic/next-level-executives) - [off page seo (2)](https://www.collaborativegrowthnetwork.com/blog/topic/off-page-seo) - [online lead generation (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-lead-generation) - [online marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-marketing) - [online referrals (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-referrals) - [sales force development (2)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-force-development) - [search_engine_optimization (2)](https://www.collaborativegrowthnetwork.com/blog/topic/search_engine_optimization) - [shannon fuldauer (2)](https://www.collaborativegrowthnetwork.com/blog/topic/shannon-fuldauer) - [speaking (2)](https://www.collaborativegrowthnetwork.com/blog/topic/speaking) - [storytelling (2)](https://www.collaborativegrowthnetwork.com/blog/topic/storytelling) - [thought leadership (2)](https://www.collaborativegrowthnetwork.com/blog/topic/thought-leadership) - [twitter (2)](https://www.collaborativegrowthnetwork.com/blog/topic/twitter) - [Mobile Apps (1)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-apps) - [Mobile Website Builders (1)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-website-builders) - [Peter_V (1)](https://www.collaborativegrowthnetwork.com/blog/topic/peter_v) - [Square 2 Marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/square-2-marketing) - [Steve James (1)](https://www.collaborativegrowthnetwork.com/blog/topic/steve-james) - [Tom Boudreau (1)](https://www.collaborativegrowthnetwork.com/blog/topic/tom-boudreau) - [ad agencies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/ad-agencies) - [affordable web marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/affordable-web-marketing) - [analytics (1)](https://www.collaborativegrowthnetwork.com/blog/topic/analytics) - [blog advisor (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-advisor) - [blog coaching (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-coaching) - [blog network (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-network) - [blog promotion (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-promotion) - [blog readership (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-readership) - [blogger outreach (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blogger-outreach) - [blogging tips (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-tips) - [bookmarking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/bookmarking) - [brand awareness (1)](https://www.collaborativegrowthnetwork.com/blog/topic/brand-awareness) - [brand building (1)](https://www.collaborativegrowthnetwork.com/blog/topic/brand-building) - [business blogs (1)](https://www.collaborativegrowthnetwork.com/blog/topic/business-blogs) - [business lessons (1)](https://www.collaborativegrowthnetwork.com/blog/topic/business-lessons) - [buyers journey (1)](https://www.collaborativegrowthnetwork.com/blog/topic/buyers-journey) - [calls to action (1)](https://www.collaborativegrowthnetwork.com/blog/topic/calls-to-action) - [careers (1)](https://www.collaborativegrowthnetwork.com/blog/topic/careers) - [case study (1)](https://www.collaborativegrowthnetwork.com/blog/topic/case-study) - [closed loop marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/closed-loop-marketing) - [cold calling (1)](https://www.collaborativegrowthnetwork.com/blog/topic/cold-calling) - [cold_calling leads lead_quality (1)](https://www.collaborativegrowthnetwork.com/blog/topic/cold_calling-leads-lead_quality) - [content (1)](https://www.collaborativegrowthnetwork.com/blog/topic/content) - [content marketing kpis (1)](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing-kpis) - [customer service (1)](https://www.collaborativegrowthnetwork.com/blog/topic/customer-service) - [delicious (1)](https://www.collaborativegrowthnetwork.com/blog/topic/delicious) - [distracted driving (1)](https://www.collaborativegrowthnetwork.com/blog/topic/distracted-driving) - [dragon dictation (1)](https://www.collaborativegrowthnetwork.com/blog/topic/dragon-dictation) - [email best practices (1)](https://www.collaborativegrowthnetwork.com/blog/topic/email-best-practices) - [email personalization (1)](https://www.collaborativegrowthnetwork.com/blog/topic/email-personalization) - [enterprise inbound marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/enterprise-inbound-marketing) - [environment (1)](https://www.collaborativegrowthnetwork.com/blog/topic/environment) - [find keywords (1)](https://www.collaborativegrowthnetwork.com/blog/topic/find-keywords) - [freemium (1)](https://www.collaborativegrowthnetwork.com/blog/topic/freemium) - [goal setting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/goal-setting) - [google (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google) - [google local (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google-local) - [google maps (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google-maps) - [how to get referrals (1)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-get-referrals) - [internet advertising (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-advertising) - [internet marketing case study (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-case-study) - [internet marketing services (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-services) - [internet marketing virtual assistant (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-virtual-assistant) - [latino marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/latino-marketing) - [lead intelligence (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-intelligence) - [lead scoring (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-scoring) - [lean strategies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lean-strategies) - [local SEO (1)](https://www.collaborativegrowthnetwork.com/blog/topic/local-seo) - [local search (1)](https://www.collaborativegrowthnetwork.com/blog/topic/local-search) - [marketing a small business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-a-small-business) - [marketing automation (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-automation) - [marketing kpis (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-kpis) - [marketing personas (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-personas) - [marketing strategies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-strategies) - [multicultural marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/multicultural-marketing) - [on page seo (1)](https://www.collaborativegrowthnetwork.com/blog/topic/on-page-seo) - [online pr (1)](https://www.collaborativegrowthnetwork.com/blog/topic/online-pr) - [online_networking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/online_networking) - [outbound marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/outbound-marketing) - [outsourcing content (1)](https://www.collaborativegrowthnetwork.com/blog/topic/outsourcing-content) - [paid media (1)](https://www.collaborativegrowthnetwork.com/blog/topic/paid-media) - [paid search (1)](https://www.collaborativegrowthnetwork.com/blog/topic/paid-search) - [personas (1)](https://www.collaborativegrowthnetwork.com/blog/topic/personas) - [peter v (1)](https://www.collaborativegrowthnetwork.com/blog/topic/peter-v) - [ppc (1)](https://www.collaborativegrowthnetwork.com/blog/topic/ppc) - [pr (1)](https://www.collaborativegrowthnetwork.com/blog/topic/pr) - [pr marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/pr-marketing) - [press coverage (1)](https://www.collaborativegrowthnetwork.com/blog/topic/press-coverage) - [press releases (1)](https://www.collaborativegrowthnetwork.com/blog/topic/press-releases) - [product marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/product-marketing) - [prospecting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/prospecting) - [public relations (1)](https://www.collaborativegrowthnetwork.com/blog/topic/public-relations) - [quality versus quantity (1)](https://www.collaborativegrowthnetwork.com/blog/topic/quality-versus-quantity) - [referral business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/referral-business) - [referrals (1)](https://www.collaborativegrowthnetwork.com/blog/topic/referrals) - [return on investment (1)](https://www.collaborativegrowthnetwork.com/blog/topic/return-on-investment) - [roi (1)](https://www.collaborativegrowthnetwork.com/blog/topic/roi) - [sales advice (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-advice) - [sales assessments (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-assessments) - [sales funnel (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-funnel) - [sales recruiting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-recruiting) - [seminar (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seminar) - [seo and blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seo-and-blogging) - [seo blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seo-blogging) - [small business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business) - [small business websites (1)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-websites) - [social advertising (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-advertising) - [social bookmarking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-bookmarking) - [social media advisor (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-advisor) - [social media marketing. blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-marketing-blogging) - [social network marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-network-marketing) - [startups (1)](https://www.collaborativegrowthnetwork.com/blog/topic/startups) - [strategic planning (1)](https://www.collaborativegrowthnetwork.com/blog/topic/strategic-planning) - [technorati (1)](https://www.collaborativegrowthnetwork.com/blog/topic/technorati) - [unsubscribes (1)](https://www.collaborativegrowthnetwork.com/blog/topic/unsubscribes) - [web leads (1)](https://www.collaborativegrowthnetwork.com/blog/topic/web-leads) - [yahoo (1)](https://www.collaborativegrowthnetwork.com/blog/topic/yahoo) [see all](https://www.collaborativegrowthnetwork.com/blog/topic/find-keywords#) © 2026 Collaborative Growth Network Site By: [HeyKenneth](https://www.heykenneth.com)