I've been talking to Alex West from RR Donnelly recently. She sent me examples of lenticular printing so I could see what she does.

See the animiated gif above. Lenticular printing actually makes that happen on paper. It requires 3D Photography to make it happen.

I'm more of an internet marketing guy. I don't usually blog about this kind of stuff. I've had slight departures - talking about trade show marketing and direct mail. However, I'm fairly immune to being "marketed to". I usually find what I need and discover new stuff online.

But, this was a little too cool not to share. (My 20 something coworkers were fighting over the martini glass print.) If I received something like this in the mail, I'd probably actually read it. Apparently, based on Alex's lenticular printing marketing case studies, I'm not the only one.

Although I'm an internet marketing guy at heart, if I had to choose another effective way to reach my market, I'd choose trade shows and direct mail. If it works for you, I wouldn't recommend stopping outbound marketing techniques. If they're done right, trade shows and direct mail alllow a marketer to target a market and measure results and ROI. If you can afford the investments, need to grow faster and your competitors are doing it, I don't think you can afford not to leverage these methods.

Doug is a life long direct marketing man and one of the shining online marketing stars in my growing online business network. He wrote a great post on his blog about how to generate leads from direct mail. There's a lot more detail on his post. Here are the highlights.

• Carefully target your audience.
• Buy Mailing Lists
• Focus on your Customer's Needs and solve their most irritating issue. Don't focus on your product.
• Always stress Benefits.
• Immediately Seize the reader's attention! Use an Impactful headline or first sentence.
• Never end a sentence at the bottom of a page in a sales letter.
• Share some "inside" information.
• Feature the offer.
• Give something away for FREE or Run a contest.
• Use a special "before the price increases" offer.
• Make a time-limited offer.
• Base your offer on a limited supply.
• Offer a special deal to the first 100 people who order.
• Make a "last chance" offer.
• "Buy 1 get 1 FREE" always out pulls "2 for the price of 1."

Read his full post.