--- title: Online Lead Generation Blog | direct mail description: direct mail | A blog about how to generate leads using online marketing and online business networking. --- [Members](https://www.collaborativegrowthnetwork.com/members-0/) | [Contact](https://www.collaborativegrowthnetwork.com/contact-us/) | [Blog](https://www.collaborativegrowthnetwork.com/blog/) [![](https://www.collaborativegrowthnetwork.com/hs-fs/images/logo1.png)](https://www.collaborativegrowthnetwork.com/) ## [Lenticular Printing - Like Animated Gifs on Paper](https://www.collaborativegrowthnetwork.com/blog/bid/6076/Lenticular-Printing-Like-Animated-Gifs-on-Paper) Posted by [Pete Caputa](https://www.collaborativegrowthnetwork.com/blog/author/pete-caputa) on Jul 29, 2008 12:59:00 PM - [Tweet](https://twitter.com/share) ![](http://www.pc4media.net/Portals/1178/images/Martini_380pix_wide.gif)I've been talking to Alex West from RR Donnelly recently. She sent me examples of [lenticular printing](http://post.rrd.com/wwwPost/WhatWeDo/UniqueSubstrates/Lenticular.asp) so I could see what she does. See the animiated gif above. Lenticular printing actually makes that happen on paper. It requires [3D Photography](http://post.rrd.com/wwwPost/WhatWeDo/PhotoStudio.asp) to make it happen. I'm more of an internet marketing guy. I don't usually blog about this kind of stuff. I've had slight departures - talking about [trade show marketing](http://www.pc4media.net/Blog?Tag=trade+shows) and [direct mail](http://www.pc4media.net/Blog?Tag=direct+mail). However, I'm fairly immune to being "marketed to". I usually find what I need and discover new stuff online. But, this was a little too cool not to share. (My 20 something coworkers were fighting over the martini glass print.) If I received something like this in the mail, I'd probably actually read it. Apparently, based on [Alex's lenticular printing marketing case studies](http://www.rrd.com/change/), I'm not the only one. [Read More](https://www.collaborativegrowthnetwork.com/blog/bid/6076/Lenticular-Printing-Like-Animated-Gifs-on-Paper) 12 Comments [Click here to read/write comments](https://www.collaborativegrowthnetwork.com/blog/bid/6076/Lenticular-Printing-Like-Animated-Gifs-on-Paper#comments-listing) Topics: [direct mail](https://www.collaborativegrowthnetwork.com/blog/topic/direct-mail) ## [How to Generate Leads from Direct Mail](https://www.collaborativegrowthnetwork.com/blog/bid/4952/How-to-Generate-Leads-from-Direct-Mail) Posted by [Pete Caputa](https://www.collaborativegrowthnetwork.com/blog/author/pete-caputa) on Apr 24, 2008 9:47:00 AM - [Tweet](https://twitter.com/share) Although I'm an [internet marketing](https://www.hubspot.com/) guy at heart, if I had to choose another effective way to reach my market, I'd choose [trade shows](http://www.pc4media.net/Blog?Tag=trade+shows) and direct mail. If it works for you, I wouldn't recommend [stopping outbound marketing](http://blog.hubspot.com/blog/tabid/6307/bid/3741/5-Shocking-Statistics-How-Junk-Mail-Marketing-Damages-the-Environment.aspx) techniques. If they're done right, trade shows and direct mail alllow a marketer to target a market and measure results and ROI. If you can afford the investments, need to grow faster and your competitors are doing it, I don't think you can afford not to leverage these methods. Doug is a life long direct marketing man and one of the shining online marketing stars in my growing [online business network](http://www.pc4media.net/online-business-networking). He wrote a great post on his blog about [how to generate leads from direct mail](http://www.greatmailinglists.com/Blog/bid/4918/15-Tips-How-to-Generate-Leads-and-Build-Sales-from-Direct-Mail). There's a lot more detail on his post. Here are the highlights. - Carefully target your audience. - [Buy Mailing Lists](http://www.greatmailinglists.com/) - Focus on your Customer's Needs and solve their most irritating issue. Don't focus on your product. - Always stress Benefits. - Immediately Seize the reader's attention! Use an Impactful headline or first sentence. - Never end a sentence at the bottom of a page in a sales letter. - Share some "inside" information. - Feature the offer. - Give something away for FREE or Run a contest. - Use a special "before the price increases" offer. - Make a time-limited offer. - Base your offer on a limited supply. - Offer a special deal to the first 100 people who order. - Make a "last chance" offer. - "Buy 1 get 1 FREE" always out pulls "2 for the price of 1." Read [his full post.](http://www.greatmailinglists.com/Blog/bid/4918/15-Tips-How-to-Generate-Leads-and-Build-Sales-from-Direct-Mail)   [Read More](https://www.collaborativegrowthnetwork.com/blog/bid/4952/How-to-Generate-Leads-from-Direct-Mail) 15 Comments [Click here to read/write comments](https://www.collaborativegrowthnetwork.com/blog/bid/4952/How-to-Generate-Leads-from-Direct-Mail#comments-listing) Topics: [direct mail](https://www.collaborativegrowthnetwork.com/blog/topic/direct-mail), [trade shows](https://www.collaborativegrowthnetwork.com/blog/topic/trade-shows), [how to generate leads](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-generate-leads) [All posts](https://www.collaborativegrowthnetwork.com/blog/all) ### Follow Co-Grow ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [SEO (25)](https://www.collaborativegrowthnetwork.com/blog/topic/seo) - [inbound marketing (25)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing) - 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