For startups and small business there are two interrelated tough issues; (1) how to formulate a productive web marketing strategy that reaches my target customers with the right balance of methods, content, and accessibility; and (2) how do I support, sustain, and improve the strategy and tactics over the long haul. Small organizations have a lot of difficulty sorting out the meaningful and effective from the blizzard of action in the web world. And, small organizations can not afford high-priced solutions.