Business advice from internet marketing expert, Kara Brook:
- When & why did you start your business? I started my business to get through college (I was self supportive from a very young age), on the day that I graduated I figured that not all 12 clients would fire me on the same day. I stuck with it for the last 20 or so years, reinventing it every five years or so out of necessity to keep up with the times.
- What was the smartest decision you made in your current business? Focusing and specializing purely on the web, rather than trying to do everything (print, broadcast, etc.)
- If you had one piece of internet marketing advice to give to another business owner, what would it be? Start your web projects with a keyword strategy. Don't go right to design without first considering how people will find you using your most important keywords.