--- title: Business Advice from Darcy Cook --- [Members](https://www.collaborativegrowthnetwork.com/members-0/) | [Contact](https://www.collaborativegrowthnetwork.com/contact-us/) | [Blog](https://www.collaborativegrowthnetwork.com/blog/) [![](https://www.collaborativegrowthnetwork.com/hs-fs/images/logo1.png)](https://www.collaborativegrowthnetwork.com/) ## [Business Advice from Darcy Cook](https://www.collaborativegrowthnetwork.com/blog/bid/5784/Business-Advice-from-Darcy-Cook) Posted by [Pete Caputa](https://www.collaborativegrowthnetwork.com/blog/author/pete-caputa) on Jul 9, 2008 8:17:00 PM - [Tweet](https://twitter.com/share) [Business advice](http://www.pc4media.net/blog-interview) from [CPR recertification expert](http://www.safetytrainers.com/Blog/?Tag=cpr+recertification), [Darcy Cook](http://www.linkedin.com/pub/5/19B/173): 1. ** What was the smartest business decision you've made in your current business? **We purchased a subscription to salesforce.com and transferred all of our client information into a client and sales management system. 2. **What person has had the most impact on the success of your business? **My brother, Joe. He is the behind the scenes, "make it all happen", unsung hero of my company. I don't make a decision on growth unless I have his support. I create it and he makes it happen. He allows me to manage the business while he works hard to operate the business. 3. **If you had one piece of internet marketing advice for another business owner, what would it be? **Do it right the first time. Moving toward the "latest and greatest" technology is inevitable. So, spend the time and research all of the options out there. Learn about how to maximize your website, SEO, Blog, Social Media, Video, webinars, etc..... Find someone who is already doing and using all of the tools, buy them a cup of coffee and listen. If you're in central MA, I recommend you beg Darcy [or Joe] to buy her lunch (not just coffee) and ask her to tell you how they've become Central MA's latest [internet marketing success story](https://www.hubspot.com/customer-case-studies/bid/4197/Safety-Trainers-Increases-Website-Traffic-and-Leads-with-Inbound-Marketing-Keyword-Research-On-Page-SEO). Topics: [small business advice](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-advice), [business advice](https://www.collaborativegrowthnetwork.com/blog/topic/business-advice), [internet marketing advice](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-advice), [internet marketing](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) ### Follow Co-Grow ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [SEO (25)](https://www.collaborativegrowthnetwork.com/blog/topic/seo) - [inbound marketing (25)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing) - [sales (24)](https://www.collaborativegrowthnetwork.com/blog/topic/sales) - [internet marketing (19)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) - [blogging for business (17)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-for-business) - [search engine optimization (16)](https://www.collaborativegrowthnetwork.com/blog/topic/search-engine-optimization) - 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