--- title: 31 Content Marketing KPIs You Should be Measuring description: Let's take a look at several content marketing KPIs you should be measuring in order to achieve your performance goals. image: https://www.collaborativegrowthnetwork.com/hs-fs/file-52390118-jpg/images/personalizedcontent.jpg --- [Members](https://www.collaborativegrowthnetwork.com/members-0/) | [Contact](https://www.collaborativegrowthnetwork.com/contact-us/) | [Blog](https://www.collaborativegrowthnetwork.com/blog/) [![](https://www.collaborativegrowthnetwork.com/hs-fs/images/logo1.png)](https://www.collaborativegrowthnetwork.com/) ## [31 Content Marketing KPIs You Should be Measuring](https://www.collaborativegrowthnetwork.com/blog/bid/98691/31-Content-Marketing-KPIs-You-Should-be-Measuring) Posted by [John McTigue](https://www.collaborativegrowthnetwork.com/blog/author/john-mctigue) on Jun 11, 2013 7:17:00 AM - [Tweet](https://twitter.com/share) You already know you should be offering content marketing services to your clients, as well as heavily producing your own ebooks, guides and blogs. Content marketing increases brand awareness, generates new leads and nurtures those leads into customers. But something we have not quite figured out yet is how to gauge its effectiveness. Wouldn't it be smart to measure the type, frequency and interactivity of our content to measure its effectiveness as a function of outcomes and to keep ourselves on track for achieving performance goals? We think so. **Here, we discuss several content marketing KPIs you should be measuring to do just that. ** # Output KPIs Let's keep track of how often we publish content, our authorship (a new key for Google), and what kind of content we publish on a regular basis. Consider these content marketing KPIs: - Number of blog posts published (per month) - Number of distinct authors (per month) - Number of guest bloggers (per month) - Number of syndicated blog posts (per month) - Number of blog comments (by us - per month) - Number of social media posts (per month) - Number of downloads published (ebooks/whitepapers) per quarter - Number of videos published (per quarter) - Number of webinars hosted (per quarter) - Number of press releases (per month) # Interactive KPIs Now let's measure how good (and conversation-inspiring) our content really is, as indicated by searches, views, likes, shares, comments and links: - Blog post views (per month) - Blog subscriptions (per month) - Blog post comments (other than ours - per month) - Blog post inbound links (per month) - Blog post visits from organic search (per month) - Social media shares (other than ours - per month) - Social media likes (per month) - Social media +1s (per month) - Social media comments (per month) # Conversion KPIs Finally, let's specifically measure the impact of our content marketing on lead generation (and ultimately on revenue generation): - Leads from blog post CTAs (per month) - Leads from blog post links (per month) - Leads from blog page CTAs (per month) - Leads from social media posts (not ads - per month) - Leads from press releases (per month) - Leads from all downloads (per month) - Leads from webinars (per month) - Number of [lead nurturing](https://www.kunocreative.com/lead-nurturing/) downloads (per month) - Conversion rates on all types of landing pages (blog CTAs, social media, etc.) - Number of customers whose first touch was content (per month) - Number of customers whose last touch (before purchase) was content - Revenue sourced from all content marketing activities (per month) # How to Measure Content Marketing KPIs Some of these are straightforward to measure if you have [marketing automation](https://www.kunocreative.com/marketing-automation/) in place or even basic blogging tools, such as Wordpress plug-ins. Others will require some digging, for example isolating the number of customers whose first or last touch was content. Some tools are better than others for putting this data together, and in a future post, we will examine specific methods for tracking these metrics. Ideally, every digital marketing department should have one or more data analysts whose mission (and passion) is figuring out how to glean KPIs from all of the marketing big data you collect. For now, I would recommend starting with measuring your own output. How often do you blog and create offers for lead generation? Staying accountable for regular production and publication is one of the bastions of inbound marketing success. Tracking those efforts keeps you moving forward and lets your management team know that you are spending those content marketing dollars consistently and following your plan. Measuring the interactivity of your content and some of the conversion KPIs will give them at least some idea of how effective your content marketing program is becoming and help to justify your budget. [![PersonalizedContent](https://www.collaborativegrowthnetwork.com/hs-fs/file-52390118-jpg/images/personalizedcontent.jpg?width=700&height=144&name=personalizedcontent.jpg)](https://enterpriseinbound.kunocreative.com/personalized-content-whitepaper) --- *With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via [Twitter](http://twitter.com/jmctigue), [LinkedIn](http://www.linkedin.com/in/jmctigue) or [Google Plus](https://plus.google.com/109628696186544886199). * --- Topics: [john mctigue](https://www.collaborativegrowthnetwork.com/blog/topic/john-mctigue), [content marketing kpis](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing-kpis), [marketing kpis](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-kpis), [content marketing](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing) ### Follow Co-Grow ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [SEO (25)](https://www.collaborativegrowthnetwork.com/blog/topic/seo) - [inbound marketing (25)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing) - [sales (24)](https://www.collaborativegrowthnetwork.com/blog/topic/sales) - [internet marketing (19)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) - [blogging for business (17)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-for-business) - [search engine optimization (16)](https://www.collaborativegrowthnetwork.com/blog/topic/search-engine-optimization) - [business blogging (13)](https://www.collaborativegrowthnetwork.com/blog/topic/business-blogging) - [blogging (12)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging) - [inbound networking (12)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-networking) - [Top Line Results (11)](https://www.collaborativegrowthnetwork.com/blog/topic/top-line-results) - [content marketing (11)](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing) - [business advice (10)](https://www.collaborativegrowthnetwork.com/blog/topic/business-advice) - [linkedin (10)](https://www.collaborativegrowthnetwork.com/blog/topic/linkedin) - [small business advice (10)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-advice) - [lead generation (9)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-generation) - [internet marketing advice (8)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-advice) - [kuno creative (8)](https://www.collaborativegrowthnetwork.com/blog/topic/kuno-creative) - [link building (8)](https://www.collaborativegrowthnetwork.com/blog/topic/link-building) - [social media (8)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media) - [how to generate leads (7)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-generate-leads) - [inbound marketing agency (7)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing-agency) - [stream creative (7)](https://www.collaborativegrowthnetwork.com/blog/topic/stream-creative) - [web design (7)](https://www.collaborativegrowthnetwork.com/blog/topic/web-design) - [HubSpot (6)](https://www.collaborativegrowthnetwork.com/blog/topic/hubspot) - [content creation (6)](https://www.collaborativegrowthnetwork.com/blog/topic/content-creation) - [marketing analytics (6)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-analytics) - [social media marketing (6)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-marketing) - [industrial marketing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/industrial-marketing) - [keyword research (5)](https://www.collaborativegrowthnetwork.com/blog/topic/keyword-research) - [marketing for manufacturing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-for-manufacturing) - [small business marketing (5)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-marketing) - [PR 20/20 (4)](https://www.collaborativegrowthnetwork.com/blog/topic/pr-2020) - [b2b lead generation (4)](https://www.collaborativegrowthnetwork.com/blog/topic/b2b-lead-generation) - [how to start a blog (4)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-start-a-blog) - [landing pages (4)](https://www.collaborativegrowthnetwork.com/blog/topic/landing-pages) - [marketing planning (4)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-planning) - [marketing strategy (4)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-strategy) - [measurable marketing (4)](https://www.collaborativegrowthnetwork.com/blog/topic/measurable-marketing) - [online networking (4)](https://www.collaborativegrowthnetwork.com/blog/topic/online-networking) - [social networking (4)](https://www.collaborativegrowthnetwork.com/blog/topic/social-networking) - [trade shows (4)](https://www.collaborativegrowthnetwork.com/blog/topic/trade-shows) - [blog coach (3)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-coach) - [business networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/business-networking) - [business ownership (3)](https://www.collaborativegrowthnetwork.com/blog/topic/business-ownership) - [email marketing (3)](https://www.collaborativegrowthnetwork.com/blog/topic/email-marketing) - [internet marketing strategy (3)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-strategy) - [john mctigue (3)](https://www.collaborativegrowthnetwork.com/blog/topic/john-mctigue) - [keyword discovery (3)](https://www.collaborativegrowthnetwork.com/blog/topic/keyword-discovery) - [lead follow up (3)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-follow-up) - [networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/networking) - [online business networking (3)](https://www.collaborativegrowthnetwork.com/blog/topic/online-business-networking) - [ryan malone (3)](https://www.collaborativegrowthnetwork.com/blog/topic/ryan-malone) - [sales lead generation (3)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-lead-generation) - [small business internet marketing (3)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-internet-marketing) - [smartbug media (3)](https://www.collaborativegrowthnetwork.com/blog/topic/smartbug-media) - [Mobile Websites (2)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-websites) - [about pc4media (2)](https://www.collaborativegrowthnetwork.com/blog/topic/about-pc4media) - [b2b marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/b2b-marketing) - [blitztime (2)](https://www.collaborativegrowthnetwork.com/blog/topic/blitztime) - [brianne carlon (2)](https://www.collaborativegrowthnetwork.com/blog/topic/brianne-carlon) - [business to business lead generation (2)](https://www.collaborativegrowthnetwork.com/blog/topic/business-to-business-lead-generation) - [buyer persona (2)](https://www.collaborativegrowthnetwork.com/blog/topic/buyer-persona) - [dan stasiewski (2)](https://www.collaborativegrowthnetwork.com/blog/topic/dan-stasiewski) - [direct mail (2)](https://www.collaborativegrowthnetwork.com/blog/topic/direct-mail) - [event (2)](https://www.collaborativegrowthnetwork.com/blog/topic/event) - [how-to (2)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to) - [iPad (2)](https://www.collaborativegrowthnetwork.com/blog/topic/ipad) - [inbound sales (2)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-sales) - [international inbound marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/international-inbound-marketing) - [internet marketing coach (2)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-coach) - [lead nurturing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-nurturing) - [marketing assessment (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-assessment) - [marketing funnel (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-funnel) - [marketing talent (2)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-talent) - [next level executives (2)](https://www.collaborativegrowthnetwork.com/blog/topic/next-level-executives) - [off page seo (2)](https://www.collaborativegrowthnetwork.com/blog/topic/off-page-seo) - [online lead generation (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-lead-generation) - [online marketing (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-marketing) - [online referrals (2)](https://www.collaborativegrowthnetwork.com/blog/topic/online-referrals) - [sales force development (2)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-force-development) - [search_engine_optimization (2)](https://www.collaborativegrowthnetwork.com/blog/topic/search_engine_optimization) - [shannon fuldauer (2)](https://www.collaborativegrowthnetwork.com/blog/topic/shannon-fuldauer) - [speaking (2)](https://www.collaborativegrowthnetwork.com/blog/topic/speaking) - [storytelling (2)](https://www.collaborativegrowthnetwork.com/blog/topic/storytelling) - [thought leadership (2)](https://www.collaborativegrowthnetwork.com/blog/topic/thought-leadership) - [twitter (2)](https://www.collaborativegrowthnetwork.com/blog/topic/twitter) - [Mobile Apps (1)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-apps) - [Mobile Website Builders (1)](https://www.collaborativegrowthnetwork.com/blog/topic/mobile-website-builders) - [Peter_V (1)](https://www.collaborativegrowthnetwork.com/blog/topic/peter_v) - [Square 2 Marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/square-2-marketing) - [Steve James (1)](https://www.collaborativegrowthnetwork.com/blog/topic/steve-james) - [Tom Boudreau (1)](https://www.collaborativegrowthnetwork.com/blog/topic/tom-boudreau) - [ad agencies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/ad-agencies) - [affordable web marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/affordable-web-marketing) - [analytics (1)](https://www.collaborativegrowthnetwork.com/blog/topic/analytics) - [blog advisor (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-advisor) - [blog coaching (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-coaching) - [blog network (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-network) - [blog promotion (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-promotion) - [blog readership (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blog-readership) - [blogger outreach (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blogger-outreach) - [blogging tips (1)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-tips) - [bookmarking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/bookmarking) - [brand awareness (1)](https://www.collaborativegrowthnetwork.com/blog/topic/brand-awareness) - [brand building (1)](https://www.collaborativegrowthnetwork.com/blog/topic/brand-building) - [business blogs (1)](https://www.collaborativegrowthnetwork.com/blog/topic/business-blogs) - [business lessons (1)](https://www.collaborativegrowthnetwork.com/blog/topic/business-lessons) - [buyers journey (1)](https://www.collaborativegrowthnetwork.com/blog/topic/buyers-journey) - [calls to action (1)](https://www.collaborativegrowthnetwork.com/blog/topic/calls-to-action) - [careers (1)](https://www.collaborativegrowthnetwork.com/blog/topic/careers) - [case study (1)](https://www.collaborativegrowthnetwork.com/blog/topic/case-study) - [closed loop marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/closed-loop-marketing) - [cold calling (1)](https://www.collaborativegrowthnetwork.com/blog/topic/cold-calling) - [cold_calling leads lead_quality (1)](https://www.collaborativegrowthnetwork.com/blog/topic/cold_calling-leads-lead_quality) - [content (1)](https://www.collaborativegrowthnetwork.com/blog/topic/content) - [content marketing kpis (1)](https://www.collaborativegrowthnetwork.com/blog/topic/content-marketing-kpis) - [customer service (1)](https://www.collaborativegrowthnetwork.com/blog/topic/customer-service) - [delicious (1)](https://www.collaborativegrowthnetwork.com/blog/topic/delicious) - [distracted driving (1)](https://www.collaborativegrowthnetwork.com/blog/topic/distracted-driving) - [dragon dictation (1)](https://www.collaborativegrowthnetwork.com/blog/topic/dragon-dictation) - [email best practices (1)](https://www.collaborativegrowthnetwork.com/blog/topic/email-best-practices) - [email personalization (1)](https://www.collaborativegrowthnetwork.com/blog/topic/email-personalization) - [enterprise inbound marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/enterprise-inbound-marketing) - [environment (1)](https://www.collaborativegrowthnetwork.com/blog/topic/environment) - [find keywords (1)](https://www.collaborativegrowthnetwork.com/blog/topic/find-keywords) - [freemium (1)](https://www.collaborativegrowthnetwork.com/blog/topic/freemium) - [goal setting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/goal-setting) - [google (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google) - [google local (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google-local) - [google maps (1)](https://www.collaborativegrowthnetwork.com/blog/topic/google-maps) - [how to get referrals (1)](https://www.collaborativegrowthnetwork.com/blog/topic/how-to-get-referrals) - [internet advertising (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-advertising) - [internet marketing case study (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-case-study) - [internet marketing services (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-services) - [internet marketing virtual assistant (1)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing-virtual-assistant) - [latino marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/latino-marketing) - [lead intelligence (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-intelligence) - [lead scoring (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lead-scoring) - [lean strategies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/lean-strategies) - [local SEO (1)](https://www.collaborativegrowthnetwork.com/blog/topic/local-seo) - [local search (1)](https://www.collaborativegrowthnetwork.com/blog/topic/local-search) - [marketing a small business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-a-small-business) - [marketing automation (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-automation) - [marketing kpis (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-kpis) - [marketing personas (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-personas) - [marketing strategies (1)](https://www.collaborativegrowthnetwork.com/blog/topic/marketing-strategies) - [multicultural marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/multicultural-marketing) - [on page seo (1)](https://www.collaborativegrowthnetwork.com/blog/topic/on-page-seo) - [online pr (1)](https://www.collaborativegrowthnetwork.com/blog/topic/online-pr) - [online_networking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/online_networking) - [outbound marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/outbound-marketing) - [outsourcing content (1)](https://www.collaborativegrowthnetwork.com/blog/topic/outsourcing-content) - [paid media (1)](https://www.collaborativegrowthnetwork.com/blog/topic/paid-media) - [paid search (1)](https://www.collaborativegrowthnetwork.com/blog/topic/paid-search) - [personas (1)](https://www.collaborativegrowthnetwork.com/blog/topic/personas) - [peter v (1)](https://www.collaborativegrowthnetwork.com/blog/topic/peter-v) - [ppc (1)](https://www.collaborativegrowthnetwork.com/blog/topic/ppc) - [pr (1)](https://www.collaborativegrowthnetwork.com/blog/topic/pr) - [pr marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/pr-marketing) - [press coverage (1)](https://www.collaborativegrowthnetwork.com/blog/topic/press-coverage) - [press releases (1)](https://www.collaborativegrowthnetwork.com/blog/topic/press-releases) - [product marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/product-marketing) - [prospecting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/prospecting) - [public relations (1)](https://www.collaborativegrowthnetwork.com/blog/topic/public-relations) - [quality versus quantity (1)](https://www.collaborativegrowthnetwork.com/blog/topic/quality-versus-quantity) - [referral business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/referral-business) - [referrals (1)](https://www.collaborativegrowthnetwork.com/blog/topic/referrals) - [return on investment (1)](https://www.collaborativegrowthnetwork.com/blog/topic/return-on-investment) - [roi (1)](https://www.collaborativegrowthnetwork.com/blog/topic/roi) - [sales advice (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-advice) - [sales assessments (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-assessments) - [sales funnel (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-funnel) - [sales recruiting (1)](https://www.collaborativegrowthnetwork.com/blog/topic/sales-recruiting) - [seminar (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seminar) - [seo and blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seo-and-blogging) - [seo blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/seo-blogging) - [small business (1)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business) - [small business websites (1)](https://www.collaborativegrowthnetwork.com/blog/topic/small-business-websites) - [social advertising (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-advertising) - [social bookmarking (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-bookmarking) - [social media advisor (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-advisor) - [social media marketing. blogging (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-media-marketing-blogging) - [social network marketing (1)](https://www.collaborativegrowthnetwork.com/blog/topic/social-network-marketing) - [startups (1)](https://www.collaborativegrowthnetwork.com/blog/topic/startups) - [strategic planning (1)](https://www.collaborativegrowthnetwork.com/blog/topic/strategic-planning) - [technorati (1)](https://www.collaborativegrowthnetwork.com/blog/topic/technorati) - [unsubscribes (1)](https://www.collaborativegrowthnetwork.com/blog/topic/unsubscribes) - [web leads (1)](https://www.collaborativegrowthnetwork.com/blog/topic/web-leads) - [yahoo (1)](https://www.collaborativegrowthnetwork.com/blog/topic/yahoo) [see all](https://www.collaborativegrowthnetwork.com/blog/bid/98691/31-Content-Marketing-KPIs-You-Should-be-Measuring#) © 2026 Collaborative Growth Network Site By: [HeyKenneth](https://www.heykenneth.com)