New To Inbound Marketing? You Are Not Alone

    Posted by Murray Sye on Jun 29, 2013 8:50:00 AM

    Are you a small business trying to make sense of all this social media? Blogging SEO, landing page, blah, blah, blah? Are you confused about how Twitter, Google+ and Facebook will help you grow your business?

    Let's face it, digital marketing, with all its bells and whistles, is evolving at lightning speed, making it difficult for most of us to keep pace, let alone stay ahead of the curve. And, the result of all these advancements is that most marketers are overwhelmed. Regardless of the rate of change, it's incredibly important to recognize that simply having a website is not enough.


    In today's world, marketers must adapt to new marketing strategies and leverage the available tools. To achieve optimum leverage with your website, you need to turn it into an inbound marketing machine. That's a lofty goal! So, your website will need to wear many hats. A website needs to perform and not just exist. Your site needs to attract visitors, educate them and convince them to buy.

    In most cases, the traffic you drive to your website from blogs, social media sites, as well as organic and paid searches ends up converting into leads or sales. Without your website acting as an online "home base," it would be difficult to attract new business. This is why having an effective website is so crucial – and why it's so important that it contains powerful key elements to drive more traffic, leads and sales.

    Whether you're just getting started with internet marketing or want to brush up on basics, our latest eBook "Small Business Inbound Marketing Starter Kit" is an essential step-by-step guide to setting up and implementing a successful internet marketing strategy.

    The Small Business Inbound Marketing Starter Kit covers the following four essential "must haves" to achieve internet marketing success:

    1.) Findability
    Let's face it, it's not going to be much of a website if no one visits. Therefore, your first mission is to get found online, covering the very top of your inbound marketing strategy funnel. Building inbound links, discovering the secrets to on page SEO and how to create effective meta tags are all essential ingredients.

    2.) Design and Usability
    Let's assume you're really gaining traction–– getting found online. Your next focus is to get that traffic to stay and not stray. Remember, you only have one chance to make a good first impression. Make sure your website reflects your brand and positions your company as trusworthy and credible. Don't underestimate the power of good design, including: navigation, fonts, colours, images and branding consitency.

    3.) Content
    With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and potential customers are looking for. It's what drives visitors to your site and turns prospects into leads. There is no disputing that content is king. However, while search engines are getting smarter and smarter and buyers are becoming more and more selective, quality content is king.

    4.) Conversion
    Now that you've increased traffic to your website, it's time to convert prospects to leads. Don't let visitors leave your website without providing them with valuable information or you'll lose the opportunity to nurture them until they are ready to buy. Landing pages are one of the most important elements of effective lead generation. Building powerful landing pages allows you to direct your website visitors to targeted information, present them with robust calls-to-action and capture leads at a much higher rate.

    If your business is struggling to adapt to new marketing strategies or, you simply haven't been able to generate a profound impact in your niche market, it may be time to conduct a marketing audit.

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