All star inbound marketing agency, Adhere Creative, has a great post today about how 'content marketing' is the new SEO. I 100% agree that 'technical SEO' is all but irrelevant for everyone except high traffic sites and that most companies should just focus on creating lots of great content. Another steller inbound agency, Synecore, posted a great story about a company who built up traffic to 100k visits/month through content marketing and very little technical SEO. I'm seeing agency after agency and marketer after marketer embrace inbound marketing through content. Many are public about their successes. This is a marked difference with what I'm hearing from technical SEO experts. Technical SEO experts are very private about their successes and failures. But, if the recent horror stories I'm hearing from technical SEO experts keep at the current pace, we should all be ready to call it a game soon.
Both of these articles talk about the importance of keyword research and some link building as part of the content marketing strategy, which are certainly 2 SEO strategies. But, while many SEO companies still put a large emphasis on all forms of link building, content marketers seem to universally suggest 'guest posting' as the best form of link building.
In their list of 5 great tips, Adhere includes 'collaboration' as a suggestion for generating links as well as growing social media reach:
Even though the old days are over, the new SEO landscape is still competitive. You need allies who will partner with you and endorse your brand through guest-posting opportunities, social media promotion, and co-branded marketing campaigns. Partner with like-minded companies with complementary products or services. You have a similar target market, why not work together to reach them?
Sounds like inbound networking to me. Seeing all of these great marketing firms get it, makes me very excited about building an inbound networking group for inbound marketing agencies.