Using Technology to Humanize Your Connections

    Posted by Pete Caputa on Aug 14, 2008 9:01:00 AM

    Sales training expert and client, Tony Cole, sent me a note today. He pointed to Seth Godin's article about how technology, while sometimes making us more efficient, also gives us excuses to be less personal when serving our clients.

    Tony asked, "Why doesn't Seth have comments? How can I leave a comment on Seth's blog?"

    It's a valid question. I don't really read Seth Godin's blog (more on that later). If I had to gander why he doesn't have comments set up, it's because he's tired of moderating comments or deleting spam comments. Or it could be because he wants people to link to him and comment on his post in a post on their own blog. Or it could be for another reason. I don't know. Seth has commented on my blog a few other times. So, maybe he'll share.

    Personally, I think comments make a blog much more personal by enabling interaction with readers, whether they're prospects, clients, partners or whoever.

    However, I'm not Seth. As I posited here, Seth probably has a challenge having personal relationships with the 100s of thousands of fans he has. I have challenges having personal relationships with my 70 or so clients, 700 blog subscribers and 3,000 email subscribers. I can't imagine the deluge of conversation invitations that Seth receives.

    And this is why I don't read Seth's blog. I might actually get to meet Seth next month, which'd be cool. He's speaking at the Inbound Marketing Summit and I'll be attending with the marketing conference equivalent of a backstage access. But, in normal life, most of us won't meet bloggers that have 100s of thousands of subscribers. Just like my wife has little chance of meeting Joshua Allen when she goes to the "So You Think You Can Dance" concert in Boston. And I probably won't ever meet Warren Buffet. In the same vein, I will most likely never have a meaningful business or personal relationship with any of these people.

    The blogosphere isn't that different. The bloggers that have huge followings aren't going to interact with you in a meaningful way, unless you're very persistent and have something that they know they need. Or you agree to be their intern or something pretty silly like that.

    So to answer Tony's question, if you really want to leave a comment for Seth, write a post and link to his post. However, I'd recommend initiating blog conversations with people who might be more receptive to mutually beneficial relationships.

    Seth has great stuff to say. But, so do a few other thousand bloggers that write about similar stuff.

    It's not really Seth's fault that he can't interact with everyone. I never really met Britney Spears either.

    Topics: business blogging, blogging

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