Michael Putnam and I met a month or so ago when he needed to figure out SEO for his awesome new startup, Zeer. He hadn't launched yet, but knew that he need to plan his internet marketing strategy before launching. We helped him round it out a bit.
But, he and his team deserve all the credit for being named to Time's 50 Best Websites in 2008.
And go check out his site. It's an awesome community site that helps consumers help each other make healther decisions about their diet.