Right now, "How to Generate Leads Using the Web" is the title of my blog. I'll probably change it at some point.
But, "generating leads via the web" is what I am helping my clients do. That won't change. I'm planning on doing a series of step-by-step videos to demonstrate how to do generate leads via Search Engine Optimization, Pay Per Click, Blogging and Engaging in the Blogosphere and on Social Media sites... for the benefit of my clients as well as readers. The knowledge to do this should be in everyone's hands. Right now, the knowledge I'm going to share is not known by many people. I'm about to piss off a lot of search engine optimization and social media marketing consultants.
To do this stuff right, you don't "NEED" them. However, to do it right, you NEED the tools. Since I'm providing my clients with the tools, I have a lot of reasons to share the knowledge of "how to generate leads" openly. I'd rather educate a few hundred people at a time, than one on one.
The place to start is always with Keyword Research. Using the HubSpot tools, I've been able to help almost all of my clients identify keywords that:
- have a large amount of search volume,
- aren't too difficult to rank for in the organic search rankings,
- and where they are already ranking in the first 100 results in google's search engine result pages (SERPs)
These are the gems because with a little bit of work, it's easy to start ranking high on the first page and start enjoying that free traffic. But, since there are a lot of internet marketers publishing to the web, it's difficult to identify keywords for myself. (Luckily for me, Mike Volpe and the marketing team at HubSpot has done the work to rank for "internet marketing" and a bunch of other phrases, and they supply with as many leads as I can call.)
What I'm struggling with is how to show examples of doing it without giving away competitive advantage. For example, we discovered a few keywords that one of my clients should focus on, he changed his title tags and voila ... he went from result 79 to 9 in the SERPs. I would never share what those keywords are because it would make it too easy for his competitors to duplicate. The actual work he did to rank is obvious if his competitors simply look at his site, assuming they have enough knowledge of SEO. (0ne of his competitors already knew about this keyword and is optimized and ranks for it.) However, I'm not going to advertise how he did it in a video.
The struggle is over.
So, I'm happy to report that I discovered a solid keyword phrase, where pc4media ranks "19" in the SERPs and there's approximately 140 searchers per month. I would not have discovered if it wasn't for the integration of HubSpot's keyword research tools and web marketing analytics. A few people came to the site as a result of the search. Then, with one click I determined where I was ranking, how many people searched for that phrase in a month and whether or not it'd be difficult to get to the first page. HubSpot's keyword tool tells me that it's not that difficult to get higher than I already am and I've already made a change to my site to get higher.
So, I've found a good one. Were you hoping I'd share it? Not until I do my videos. I don't want another internet marketing expert to wreck my progress while I'm making the video. I expect others to compete with me for the keyword after I do the video and lots of people see it. But, that's why search engine optimization is an ongoing process. Also, by then, I'll have done a bunch of blogging, link building and social media marketing in order to rank. It'll be harder to duplicate my efforts. And I'm sure I'll find more terms to go after by then too. But, this'll serve as a good way to demonstrate "how to generate leads" via SEO.