--- title: Calacanis, Schefren, Gitomer, Godin.... Throwing Down the Gauntlet --- [Members](https://www.collaborativegrowthnetwork.com/members-0/) | [Contact](https://www.collaborativegrowthnetwork.com/contact-us/) | [Blog](https://www.collaborativegrowthnetwork.com/blog/) [![](https://www.collaborativegrowthnetwork.com/hs-fs/images/logo1.png)](https://www.collaborativegrowthnetwork.com/) ## [Calacanis, Schefren, Gitomer, Godin.... Throwing Down the Gauntlet](https://www.collaborativegrowthnetwork.com/blog/bid/3682/Calacanis-Schefren-Gitomer-Godin-Throwing-Down-the-Gauntlet) Posted by [Pete Caputa](https://www.collaborativegrowthnetwork.com/blog/author/pete-caputa) on Jan 28, 2008 7:45:00 PM - [Tweet](https://twitter.com/share) There's a few slightly larger than life people, that don't really run in the same circles, that I admire. I haven't necessarily drawn inspiration from them, I don't think. I think I've arrived here more because of things I've done in the past. But, they're all very well known for what they do. And I see a piece of what they do in what I'm doing with PC4Media. And I am sure, atleast on a subconscious level, they've inspired me. [Calacanis](http://www.calacanis.com): Here's his [most recent post](http://www.calacanis.com/2008/01/25/the-year-one-startup-handbook-how-to-identify-and-deal-with-the/), of which, I'm afraid I might be getting lumped into the "knowledgeable skeptics" group. I admire Jason because he builds scalable online businesses that engages the distributed work of people. There aren't many people that know how to do this. He's a master of people, media and tech. I'm good at this. But, not yet a master. I've also given Jason alot of shit over the years through my blog. But, it's all out of respect with a health dose of jealousy. Jason pioneered the concept of the blog network. He did it with high quality paid writers. I am creating a blog network of business owners who are paying me to help them reach a larger audience. [Schefren](http://www.strategicprofits.com/): I know his name. I get his email blasts, which I'm sure go to 10s if not 100s of thousands of people. But, I probably only ever visited his website twice before. Ironically, he uses a lot of the words I use, such as "Business Growth". I also know that he's good at building networks of people who are helping themselves - and him - at the same time. He pioneered the concept of being an "internet marketing coach". I prefer advisor, but clients tell me I make a good coach. Mostly because I don't let them get away with slacking. [Gitomer](http://www.gitomer.com/): I could have written, "[The Little Black Book of Connections](http://www.gitomer.com/Jeffrey-Gitomer-Little-Black-Book-of-Connections-pluLBBC.html)". But I didn't. And I wouldn't have done it as well as he did. I missed his seminar when he came to Boston, as my son was born the day before. Peter Moran got me a signed copy of it, though. It says inside, "Congrats on being a dad." How cool is that? PC4Media is all about building a network of businesses that help each other. I hope Jeff will be proud. Jeff's motto is not to sell people things, but to help them buy. Although I learned how to do this from [Rick](http://www.therainmakermaker.com), Jeff is the pioneer. [Godin](http://www.sethgodin.com): Another one I've given a lot of shit to. But, [IdeaVirus and Permission Marketing](http://www.sethgodin.com/sg/books.asp) were one of the first "internet marketing" books I've read.  And Seth is a master viral marketer. He might be riding his past success, but as long as the wave still carries the board, why not? I don't know a thought leader that has had a longer run than him. And he did pioneer the switch from interruption marketing to permission marketing. So, credit where credit is due... I might not be doing the things I do, if it weren't for Seth. Regarding the gauntlet, my first step in playing in these guys' leagues, is to get my site competing with theirs, atleast in terms of [a website grade](http://www.pc4media.net/pc4media-website-grade-report). Topics: [about pc4media](https://www.collaborativegrowthnetwork.com/blog/topic/about-pc4media), [internet marketing](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) ### Follow Co-Grow ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [SEO (25)](https://www.collaborativegrowthnetwork.com/blog/topic/seo) - [inbound marketing (25)](https://www.collaborativegrowthnetwork.com/blog/topic/inbound-marketing) - [sales (24)](https://www.collaborativegrowthnetwork.com/blog/topic/sales) - [internet marketing (19)](https://www.collaborativegrowthnetwork.com/blog/topic/internet-marketing) - [blogging for business (17)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging-for-business) - [search engine optimization (16)](https://www.collaborativegrowthnetwork.com/blog/topic/search-engine-optimization) - [business blogging (13)](https://www.collaborativegrowthnetwork.com/blog/topic/business-blogging) - [blogging (12)](https://www.collaborativegrowthnetwork.com/blog/topic/blogging) - 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