I manage 130 people. I've found the time to write a few words every day. You can too. It doesn't need to be a novel. Not every article needs to be awesome. But, blogging frequency is key to growing traffic, leads and sales. And key to connecting with people in a meaningful way over a long period of time. It's the best tool a marketer and a salesperson could ever ask for.
In case their results aren't impressive enough, I previously shared some results here about the impact of blogging frequency on traffic. HubSpot's data across our customer base shows, "customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, get 800 more monthly site visits, have 60 more Twitter followers, and have 50 more Facebook like's than customers who only write 2 blog posts per month".
Don't want more traffic, leads, fans and followers? Don't blog more.