6 Years Ago, HubSpot Started Helping Companies Generate More Leads

    Posted by Pete Caputa on Aug 18, 2014 10:28:00 AM

    We have an internal wiki at HubSpot. We've had it since the beginning. They started archiving old pages, which sends a notification to the author of the page being archived. Here's an old page...


    As you can see above, six years ago, I posted a page about how we should sell the role of 'landing pages, calls-to-action, analytics' as tools to help companies generate leads. For those that haven't been paying attention, we did do that. We've been helping companies improve lead conversion rates for a long time.

    Most companies still don't know how to do 'online lead generation' effectively. In fact, most companies convert only 1% of their visitors into leads. Companies that do 'online lead generation' effectively convert 2-5% of their visitors. Companies that do inbound intensely - like HubSpot - turn 7-8% of their visitors into leads. 

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