How Online Marketing Has Changed Public Relations

Posted by Pete Caputa on Jun 17, 2008 1:55:00 PM

I just got off of the phone with a person at a marketing agency. Her and a few of her colleauges have been checking out HubSpot quite frequently. Unfortunately, she told me that her principle will never really adapt to online marketing.

I'd suggest getting a new job if you're in that situation. 

Here's a great post by Paul Roetzer at PR 20/20, a HubSpot client and agency for many HubSpot clients about how PR is changing because of the web.  

Paul talks about 3 big trends affecting PR which presents 3 significant opportunities for firms that are willing to transition from traditional agency to traditional+online agency. 

  1. Social Media
  2. SEO
  3. Self Publishing.

How Social Media & SEO can be supported by Public Relations - are 'talked to death' topics. However, I particularly like his paragraph on Self Publishing:

Press Releases, blogs, eBooks, white papers, by-lined articles, newsletters and online magazines are now being written with keyword-rich content and distributed with the goal of building Website traffic, inbound links and leads.

If you're in PR and you're not practicing PR this way, you should probably get a job elsewhere. Maybe you should send your resume to Paul

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Topics: press releases, pr, public relations

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