SEO Responsible for Finding Missing PostPartum Mother

Posted by Pete Caputa on Jun 15, 2008 9:19:00 AM

In October, I blogged about a woman suffering from Post-Partum depression, who was missing. A fellow father and buddy of mine, Eric Sagalyn, blogged about her missing too.

I was looking at my inbound links today and saw that Eric had linked to me. In his comments, he linked to an article about how the mother was found in November:

A huge reward and massive search failed to find 35-year-old Katie Corcoran of Lincoln, R.I., but when a Baltimore shopkeeper did a simple Internet search all was revealed.

"Recently, [the shopkeeper] noticed a woman who appeared out of character," said deputy chief Brian Sullivan, of the Lincoln Police Department. After she approached her, the shopkeeper was only able to get her first name.

"The shop owner then got online and Googled missing Katies," Sullivan said.

She stumbled upon a Web site created by Katie's husband, Rob Corcoran, who flew to Baltimore to pick up his wife after she was found. He had posted her picture online along with a letter calling her a dedicated mother. He pleaded for her return.

The article makes a few poor conclusions. The journalist obviously doesn't know about the importance of On Page SEO and Off Page SEO. A big reason that Katie was found was because the Title tag of the home page on the site her hubsband built said, "Missing - Katie Corcoran" (on page SEO) and because people like me and Eric linked to the site (off page SEO). If those two things didn't happen, the shopkeeper, when he did a search for "missing Katie's" would not have been directed to the site her hubsand constructed to help find her. Her website would not be #1 in google for a search for "missing Katie's". The guy might have tried something else, like report it to the police, and she might have been found that way too. Of course, the reason she was found is because the shopkeeper cared. But, SEO and the fact that the family did a great job of getting the word out about her missing - played an important role.

Of course, this isn't that important in the scheme of things. Of paramount importance is that she was found and has returned to her family and to get help. I'm hopeful she's doing well, now that it's 6 months later.

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Topics: off page seo, on page seo, SEO, link building

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