New Internet Marketing Case Study

Posted by Pete Caputa on Mar 26, 2008 12:44:00 PM

The other day, a prospect asked me what the average annual revenue of a HubSpot client is. I said "I have no idea". I also asked why she asked. Since this was over email, she hasn't answered yet.

I should have answered. "It's rising."

I was talking to Frank Damelio this morning and this is a paraphrased quote of what he said to me: "I'm really excited for you Pete. Over the years, it's been great to have someone like you to share stories with as we've both built our businesses and learned hard lessons. And you are working on the cusp of something huge and I can tell based on how things are going for you and your excitement, that you're really in a good spot. And that all of the things you've learned, you're putting to good use and really helping a lot of people.

Previously, large businesses had access to the capabilities that HubSpot provides. But, now it's possible for every small business to afford these tools. And business is going to increasingly be initiated online at Google, blogs, LinkedIn, etc. And you are positioned to really help small businesses make the transition. No matter whether it's a hair salon, a tire repair place, or whatever, they're going to need someone that can give them the tools and guidance to switch from old ways of marketing to using the web to attract prospects to them. The web is where their customers are looking for someone like them. They need to be there."

I certainly couldn't have said it better myself. I think Frank could even deliver it almost as well as HubSpot's CEO has in this video, since Frank is a public speaking coach.

Frank's right, though. This stuff is now affordable for small businesses. It's less about the dollar investment. It's more about whether they can spend the time and whether they have the aptitude to pull it off. It's not rocket science. But, it takes committment.

HubSpot's clients include large businesses like Kelley Staffing, Geico Insurance and SolidWorks, the leader in 3d design software. But, we also have lots of clients who are 5-10 person teams just setting out to change the world like Darcy's Safety and CPR training business, Boston Micro Machine's Adaptive Optics, Objective Management Group's sales recruiting business, Midnight Trader's After Hours Trading Information business, B&B Aesthetics revolutionary laser lipo procedures or Frusterio's Home Renovation Design business. HubSpot even has plenty of successful one person shops like Doug Sauerhaft's 'Buy Mail List' business, Paul Orselli's Museum Exhibit Design company, Bob Mattingly's River Rafting Adventure business, Dr. Edward Kwak's Asian Plastic Surgery business and Mari McCarthy's Journal Writing Therapy Business.

There's lots more. I'm proud to have brought many of these businesses on board. And what gets me really excited is when they start building readership on their blog, doing their own keyword research and tracking for SEO, improving ppc performance and leveraging social media so that it has an impact on the topline of their business.

And it's even more exciting when customers talk about it themselves. Here's the latest HubSpot internet marketing case study from telecom expense management software provider, Vocio. (Video editing by Catie Foertsch.)

It's amazing to think that we've had a part in helping this business grow their business. It's amazing to think about the fact that 46 new clients signed up last month to embark on the same process. The impact that we'll have on their business and their lives is awesome. We're putting people in control of their marketing, something that has been pretty much a guessing game for more than a century. I think it's a high point for the direct marketing business. Now, it's possible to not only measure things, but engineer, predict, and improve with instantaneous feedback. I'm pretty sure that Gutenberg didn't think that would ever be possible when he invented the printing press.

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Topics: social media, internet marketing case study, SEO, blogging for business, internet marketing

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