Keeping True to a Helpful Sales Philosophy

    Posted by Peter Caputa on Apr 26, 2013 4:50:00 PM

    I was reading some of my old blog posts today and stumbled across this one called, "Networking Isn't About Favors." In it, I talked about my sales philosophy,

    [At some point in my sales process] most of my prospects ask me "how they can hire me". Meaning: they are already sold. It's just a matter of fitting the right solution to solve their lead generation problems. In order to do this, I interview them about their business, discover their goals and budget, and then make a budget and goal appropriate recommendation. Then they say "yes" or "no". Most of the ones that get that far, say "yes". I usually rule most of the "no's" out before we get to a recommendation. As a result, I don't waste my time or my prospect's time if there isn't a good fit. And I help a lot of people along the way, creating a lot of good will - that always results in more opportunities for me and my clients."

    That was written in October 2007, the month before I joined HubSpot. For those that don't know, before I joined HubSpot, I sold online and email marketing services for events and small business owners. But, when I joined HubSpot, I applied this same sales philosophy to selling HubSpot's software. I've had the opportunity to train 10s of salespeople directly, impact the way other teams at HubSpot sell, and help 100s of agencies realize how they can sell in the same way. The other day, I was in a meeting with Brad Coffey and he told me that a vendor asked him a sales question. When he laughed and said, "That's a great question.", they said "We learned from your agency sales training." The funny thing is that they are neither a partner or an agency. 

    It feels pretty good to reflect and realize that I've stayed true to this philosophy and have compelled so many other people to follow along. Together, we're doing a lot of good, helping a lot of people now. Thanks to those who taught me and those who helped spread the messages along the way. You know who you are.

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