The Inbound Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez , Director of Community at SEOmoz , joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community. Here are some takeaways from Jen’s presentation. Jen defined community as a base for sharing and expanding your network...Read More

Today HubSpot released it's fifth edition of the State of Inbound Marketing Report. This 2013 edition is 164 pages jammed with stats, key insights and takeaways on inbound tactics and strategy that any marketer or business should review. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different...Read More

Segmenting and managing your contacts is an essential part of email marketing. You wouldn’t want to send a potential customer an email about something unrelated to his or her industry or job function – doing so wouldn’t help you obtain leads or grow your contacts. Most likely, you would lose contacts because your audience won’t find value in your message and unsubscribe. A successful...Read More