Connecting people and helping them identify mutually beneficial relationships is the secret to my success. I've always strived to bring disparate groups of people together. Every time I do, they benefit. Every time they benefit, my influence among the community grows and so does my business.
I started planning business networking events in 2004. They became the largest and most effective business networking events in the region.
By 2006, I had over 100 business owners routinely inviting their contacts to these events. Why? Because they could more effectively work the room if their contacts were there to introduce them to prospects they didn't know. So, it was in their best interest to invite them.
This, of course, had a snowball effect and the events grew and grew to 100s and thousands of people for a variety of types of events. I was enjoying success because it was in many other people's best interest to contribute to my success.
I was at a juncture, though. I could continue planning these events. But, to make them profitable, they'd have to become business expos. I wasn't interested in doing this, so I began identifying events where our network could get involved; as well as help members of the network promote their own events. Not being distracted by the production and hands on promotion of my own events, I began to focus my efforts on formalizing our distributed promotion network. At the same time, businesses began approaching me about helping them promote their business more directly through email, similar to the way we promoted our events through email.
By the end of 2007, approximately 20 businesses entrusted me to help them do their email marketing. We developed a network of local businesses with similar prospects who agreed to market each other to their respective newsletters, similar to the way that 100 businesses agreed to market our networking events. Collectively, we reach more than 60,000 subscribers within a 50 mile radius. In 2007, we were involved with about 50 events.
However, I quickly realized that co-marketing through email wasn't going to scale much further than 20 businesses. It was impossible to effectively promote 20 businesses in a single newsletter. They all got lost in the mass of messages. So, we began publishing their newsletters to the web and it began generating ongoing traffic to their websites.
At this time, a few businesses began to ask us to help them with their websites. We were driving a significant portion of their traffic to their site. It made sense to help them more directly. Email is great for reaching a large mass of people quickly. The web is better for building an always-on 24/7 active network - similar to a networking event.
So, at the end of 2007, I began reinventing my blog as a hub for existing and future clients. By exposing our network and facilitating connections among members at events, through email and the web, we plan to help each member drive significantly more income through their website.
In the first 15 days of 2008, 9 businesses have signed on as part of the PC4Media network. My partners and I are directly helping each business to attract more of the right visitors to their websites and convert them to leads once they get there. We're leveraging a powerful integrated platform that puts the power of online marketing in the hands of the business owner or non technical marketer, allowing them to leverage paid search, search engine optimization, blogging and the blogosphere, and social media to drastically - yet cost effectively - increase qualified visitors to their site. Once these visitors arrive, we're leveraging powerful yet simple landing page creation tools, web marketing analytics, and lead intelligence to convert these visitors into leads and sales. Additionally, I'll personally be facilitating connections among members so that they can work together to increase visibility of each other's businesses through events, email and the web.
My personal goal is to bring 240 businesses into the network in 2008. In the first 15 days of 2008, I already have 100s of people interested in getting my help. However, I'll be unable to personally manage these relationships and personally help these individuals. Although our internet marketing systems can accommodate thousands of businesses; and our reach scales as the community grows... my time does not.
This is why I am presenting this opportunity to you.
Do you have what it takes to lead a network? Not everyone does. It takes a unique mix of skills and personality traits. You have to genuinely love people and you have to genuinely love helping people... whether you get an immediate return or not.
Building a network isn't like performing a job. It's not about doing x, y and z over and over again. It's about constantly shaking hands, getting to know people and most importantly, figuring out how you can help people by identifying mutually beneficial relationships with other people in your network.
Do you have what it takes to build a community out of a bunch of separate businesses? Almost all businesses need new clients. The only reason businesses and business professionals participate in external networks is to grow their own business. Of course, most organizations have "other missions". But, people participate for selfish reasons. Do you have what it takes to figure out the personal interests of individuals and help them achieve that?
If you have all of these abilities and qualities, you may have what it takes.
So, you'd like to help a network of businesses generate more leads?
Unfortunately for me, I don't make $ by simply connecting people. I would have retired a long time ago. Although there are people that do this, I don't believe in protecting or hiding my network. I believe that my network is more powerful and I am more influential when my network is open, transparent and when each member is willing to meet new people. So, if you want to be part of this network, you'll have to embrace the same philosophy.
But, most importantly, you need to define how you are going to help your clients and potentially, my other clients. Where I add value to my clients is by asking them about their challenges and introducing them to people who can solve their problems. I also help them put online marketing systems in place so that more prospects are attracted to them. I expect you to follow my guidelines in both of these matters. But, I also expect you to bring unique skills to the table that add value to the systems I help you put in place for our mutual clients.
So, what skills do you have?
Are you a graphic designer, search engine optimization expert, pay per click advertising guru, marketing or ad agency, public relations professional, copywriter, event producer, blogger for hire or a web design and development firm?
When these skills are combined with my online marketing systems and the reach of PC4Media network, wonderful things happen for clients. So,you need to figure out how you're going to add value.
As I mentioned above, there is more demand for the services I provide to clients - than I can provide myself. This creates an amazing opportunity for you to create recurring revenue streams. Whether you're a freelancer or owner of a large marketing agency, I'm looking for a few good marketing professionals who want to generate more income by helping their existing and future clients generate more income.
We will teach you how to reliably generate leads for small and mid sized businesses using the web and generate significant income doing so.
If you are willing to put in the work and have the skills required, the formula for success is simple. Wewill provide you with the tools, exposure and know how to build a network of atleast 20 businesses who pay you on a monthly basis for online lead generation services. Depending on the packages you'd like to provide to your clients, your income can expand based on depth of your service and number of clients you can handle. You will spend $250/month for each client you have in order to deliver a qualified stream of leads to them. So, if you charge $1,000 month per client , you will generate $180k in income. We'll provide you the tools, exposure and know how to build your own network as well as deliver the leads to your clients.
You'll need strong sales skills, solid marketing experience, ability to manage people and projects, and an eagerness and ability to become an online marketing expert. You must apply using the form below. We are only accepting one applicant per month.
Before I am willing to refer you prospects or clients, you must demonstrate to me that you have what it takes to be successful. I require that you first become a client and demonstrate the ability to leverage my systems to generate leads for yourself. You must also demonstrate that you have the sales skills to convert the leads you generate into clients. Once you bring on your first client and I am convinced you will do what it takes to help them achieve success, I will begin referring business to you and begin promoting you to the rest of the PC4Media network.