Setting up An Alternative Universe
I've been speaking with many of HubSpot's top partners about joining my inbound networking group for inbound marketing agencies. As I've discussed it with more people, I've been refining how I explain it. I've also been searching for that big hairy audacious goal that gets me and my future members excited, committed and motivated.
Here's the story I've been telling...
I want to create an alternative HubSpot universe. Currently, HubSpot generates 50,000 leads per month through HubSpot.com. I don't know the exact count, but there are 20+ marketers who pull this off. They are a highly coordinated, highly skilled, finely tuned marketing machine. Minus a few segments we can't serve effectively ourselves, all of those leads go to our direct sales team. HubSpot's direct sales team is also a finely tuned, highly skilled, highly disciplined sales machine.
The alternative universe I want to create is a world where 100s of marketing agencies work together to generate 50k leads/month and the leads go directly to them. Right now, HubSpot's 20ish marketers create 50+ blog posts and 15+ ebooks and webinars per month. Imagine what several hundred marketing agencies could produce if they worked together to create and promote their content. The problem is that marketing agencies are doing this on their own sites and they don't have the authority, the following, the reputation that HubSpot has. Their content doesn't get as much of an audience. They don't have 100s of employees, 100s of partners and 100s of thousands of fans, blog and email subscribers who share their content. They don't have a huge machine built.
There are 10s of thousands of small marketing agencies in the US alone. Many have taken to the web - trying to break through the clutter and noise - and establish themselves as thought leaders, above the competition. Very few do. Most struggle. Some even give up. But, what if a few 100 of them decided to leave the rest in the dust by working together? How successful can these few hundred be?
Stay tuned: I'll be announcing the first few members soon. If you're interested and we haven't talked yet, leave a comment on this post. If you've reached out to me and we haven't spoken, I'm sorry. Please be persistent. I'm prioritizing my 1:1 conversations with top HubSpot partners first.