Small business internet marketing advice from Gabe Amey:

1. What's your unique selling proposition?: HawaiiVALoans.com is an informational website provided by VA approved lender, HomeLoan Financial. Our main goals are to provide Veterans the facts about the VA Guaranteed Home Loan Program so that they are aware of this great benefit. As a lender who specializes in VA Loans, HomeLoan Financial has the people, tools and resources to streamline the home buying process and help Hawaii's military personnel and Veterans enjoy the benefits of Homeownership.
2. When & why did you start your current business?: HawaiiVALoans.com was Launched in December 2007. Through my years in the mortgage industry it was apparent that VA eligible home buyers were not properly informed about their benefits and many of these home buyers chose to acquire mortgage financing through subprime sources that had high interest rates that were not locked in - rather than doing a VA loan. I knew I had to educate these buyers to help them understand that utilizing their VA loan benefits would provide a better long-term financial situation for them instead of doing a subprime or Alt-A mortgage.
3. What was the smartest business decision you've made in your current business?: Building the website HawaiiVALoans.com.
4. What person has had the most impact on the success of your business?: Frank Schilling - Domain Investor (http://www.SevenMile.com).
5. What do you like most about internet marketing?: Internet Marketing is still in it's infancy. First participants in this marketing channel have an advantage over their competition for the specific keywords they are targeting. Also, internet marketing is easier to measure and track than traditional marketing methods.
6. If you had one piece of internet marketing advice for another business owner, what would it be?: There are many levels of internet marketing, and the methodology behind internet marketing is always evolving and changing. You constantly need to be reading, learning and testing new strategies to stay current with the most effective methods of internet marketing - or you will be left behind. "If you are not growing, you're dying".