Eric from BrainGain Marketing requested a HubSpot demo recently. I usually check people's websites out and learn a bit about them, before I call them.

I loved how he introduces his business:

Afterall, we believe effective marketing happens by talking with people, not at them. In the world of new media and all-things 2.0, your customers are already leading the conversation and they're at least 12 steps ahead of you and your crusty old marketing plan.