Your Business Development Isn't Linear

    Posted by Pete Caputa on Apr 11, 2008 9:56:00 AM

    Rick posted a great comment on my "13 Ways to Use Your Blog as a Sales Tool" post. I felt compelled to highlight it here:
    The second thought was actually evidenced last night at the Worcester Chamber after hours at the Hanover Theater. I had no less than 6 conversations with people about my blog and they were telling other non-readers about it. Whether your prospect's primary business [comes from] PPC, telephone, face to face, retail or something else....the genre are intertwined. Face to face sales ARE influenced by the web and web-based business ARE influenced by word of mouth. If a business isn't using it all and using it all in the right way, it's missing some [new business that they could have gotten].

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