Your Business Development Isn't Linear
posted a great comment on my "13 Ways to Use Your Blog as a Sales Tool
" post. I felt compelled to highlight it here:
The second thought was actually evidenced last night at the Worcester Chamber after hours at the Hanover Theater. I had no less than 6 conversations with people about my blog and they were telling other non-readers about it. Whether your prospect's primary business [comes from] PPC, telephone, face to face, retail or something else....the genre are intertwined. Face to face sales ARE influenced by the web and web-based business ARE influenced by word of mouth. If a business isn't using it all and using it all in the right way, it's missing some [new business that they could have gotten].