Get Free Links to Your Business's Website

    Posted by Pete Caputa on Jan 22, 2008 9:33:00 AM

    I launched a landing page that encourages people to share info about their business and when they do, I agreed to build 3 free links for them.

    On the first week I launched this landing page - with just a small amount of promotion - I had 9 leads. Since I don't want to become a full time link builder, I am rethinking this approach.

    I am sure people are attracted to the "Pete will do it for us. I don't want to do or understand this stuff." approach. So, I am sure this new approach will cost me some new friends. However, I want to be in the business of advising people how to do this stuff. Not doing it for them. I want to attract people that want to learn this stuff because they recognize that it's important for their business. If they don't want to learn it, I have trusted internet marketing partners who will help them. Even though it takes time, building links is probably the least expensive and most effective way to promote your business on the web, assuming you have a solid website in place already. (I'll have to define "solid website" at some point. You probably don't have one.) Plus, you are the best person to build links for you, as it often requires writing, which requires knowledge of your domain.

    Originally, I was going to build 3 links on one website. One that I run. But, If I am going to take the approach of instructing people how to get 3 free links, I think I'll pick 3 different websites and tell them how to get a good link from it.

    Topics: SEO, search engine optimization, link building

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