Equity for Sales & Marketing Leaders

Posted by Peter Caputa on Feb 3, 2014 11:29:00 AM

Dan Lyons has an interesting article about compensation and equity for sales and marketing leaders. The article states that it's rare to find someone who can lead both marketing and sales. 

"Who gets 5% [equity]? Santinelli says that’s usually an experienced executive who can come in as a VP of sales and marketing, “the person who can handle the whole funnel, from lead generation to lead nurturing to closing deals. That person is worth a lot of money. But it’s very rare to find them these days.”

I agree. It's rare to find someone who has lead both and knows the right playbooks for both. Most sales leaders don't know anything about modern marketing. And it's rare to find a CMO that even cares about learning anything much about sales. At HubSpot, we've had the opportunity to learn best practice in both. It's a rare thing to have on the resume, I've found. 

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