Explaining Inbound Marketing to Engineers

Posted by Peter Caputa on Jan 21, 2014 2:44:00 PM

As a trained engineer, I love inbound marketing. I love it because it's predictable, measurable and improve-able. You can predict, deliver, then systematically grow the traffic, leads and sales that a company generates by employing a strong inbound marketing strategy. In short, inbound marketing makes sense for my engineer-brain. 

Recently, Trew Marketing - an agency that serves companies who sell to scientists and engineers - asked me to write the foreward for their new ebook called, Smart Marketing to Engineers via Inbound Lead Generation. It's an excellent ebook. If you're an engineer curious about online marketing, it should make a lot of sense to you. There's even a section called, "The Math of Inbound Marketing". 

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