ROI on My Time
Posted by Pete Caputa on Mon, Feb 23, 2009 @ 06:10 AM
I'm still alive.
This might be the longest stretch of time that I haven't written on my own blog.
I've been writing over at the HubSpot Online Marketing Blog pretty much weekly. Not that I don't love all of you, but the audience is much bigger over there: 10,000 readers. And no matter how bad my articles are, they usually get a handful of comments. Since I love the attention and the instant feedback, I'll continue blogging over there.
The real reason that I haven't been blogging over here is because I'm trying to maximize the ROI of the time I spend.
I've taken on two new roles at HubSpot. I'm still in the sales group, but I'm our first sales engineer; helping our 25+ quickly growing sales team when they need technical support, as well as making sure that we're properly setting expectations before passing a client over to our customer team. I'm also managing the creation of our partner program for internet marketing agencies, which involves working across our customer, sales and marketing teams. Both of these activities represent high potential for me and HubSpot. And both are pretty much full+ time gigs.
Although I'm itching to do something on my own again (I have a really good idea about a book), HubSpot offers too much opportunity right now. Not only are we adding customers and growing our team, we're really helping small businesses generate an ROI from their online marketing activities.