COMMENTS
I love this video! This is exactly how it is. Inbound marketing is much more effective.
You are absolutely not an idiot but you are kind of a hammer.
Inbound leads are always better BUT not every sales organization receives inbound leads. So much of inbound marketing depends on who you target, how effective your message is and how much budget you have to go get them. You are blessed that all the stars are in alignment for you...not everyone that sells is that lucky.
So, Mr. Hammer, please bear that in mind and for more enlightenment, read my blog later this week. I am fortunate to be interviewing your boss and I am sure he will have great ideas and info to share!
I'm cool w/ being a hammer sometimes. On my blog, I am especially a hammer. And if I let all my impulses go, I'd be swinging that thing at every [nail] head within sight.
But, seriously, I appreciate the feedback very much from you, Trish. As I'm sure you know, I can adapt when I need to and deliver information (and questions) at the pace people are ready to receive them.
So, are we to assume that Inbound closes 100% of the leads he generates? Or, is it perhaps not as 'slam-dunky' as it's made to appear in the video. I understand that this video is aimed at timid salespeople who don't know how to make an effective outbound call and NEED the phone to ring or they'll starve, but is it really appropriate to lead them to believe that all of the inbound calls will result in Red Sox tickets?
Of course Inbound doesn't close all of his deals. And your point is very valid. Few companies or salepeople can or should "rely on inbound marketing methods" entirely. And if a company or individual is afraid to pick up the phone, they shouldn't look to internet marketing as the solution to their sales weaknesses.
But, the video isn't aimed at timid salespeople. The video is aimed at companies that haven't even begun leveraging the web to attract prospects to them.
One thing I've learned from this blog is that by being a bit of a jerk and making comments that are over-the-top you can generate a lot of comments. A well-thought-out even-handed post might make people go "Hmmm..." but it's not likely to froth them at the mouth and generate a huge discussion.
I wonder if I should add more controversy to my blogging ....
I don't create controversy for the sake of it. Keep in mind, I have 700 readers, many of which I speak to on a regular basis. Of course, people come out of the wood work and want to debate. But, I don't do it for the sake of debate. I do it because I want people to think.
What's the cheesy expression? I think it is "you got a break a few eggs to make an omellette."
Great video! Very funny and on point.
The problem is that for many businesses that focus on a narrow niche of potential customers, the potential audience is just not large enough to expect any kind of "marketing" to generate enough response to fill your sales pipeline.
Sure, you can send out an informative newsletter, hold webinars, direct mail, etc. but, at the end of the day, some businesses just find it simpler to pick up the phone and call the 100 potential clients in their market.
I'm a big fan of online lead gen but, I also salute those who still do it the old fashioned way successfully. Its not easy.
Great point, Craig.
In this case, it's not so much about "lead capture" or "lead generation", but "lead nurturing". If a company can get a prospect or their influencers coming back to engage on their site, it'll be much easier to develop a relationship, start a sales process, upsell, etc.
Inbound marketing is the way to go!!!!